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The Only Enterprise IT Event in 2010
Covering the Entire Scope of the
Cloud Computing Spectrum
  Cloud computing is steadily becoming an integral
part of the enterprise computing environment.



Cloud Expo was announced on February 24, 2007, the day the term "cloud computing" was coined. That same year, the first Cloud Expo took place in New York City with 450 delegates. This coming November 2010, Cloud Expo is returning to Santa Clara with more than 5,000 delegates and over 100 sponsors and exhibitors.

"Cloud" has become synonymous with "computing" and "software" in two short years. Cloud Expo is the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will participate in Cloud Expo worldwide.

The cloud is certainly a compelling alternative to running all applications within a traditional corporate data center. But moving from theory into practice is where things get complicated, and this is where attending a top industry event like Cloud Expo comes in.

No one can take full advantage of cloud computing without first becoming familiar with the latest issues and trends, which is why the organizing principle of the 7th International Cloud Expo on November 1-4, 2010, is to ensure - through an intensive four-day schedule of keynotes, general and breakout sessions, and our bustling Expo Floor - that attending delegates leave the Santa Clara Convention Center with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scalability of their Enterprise IT endeavors.

Delegates will leave 7th Cloud Expo with dramatically increased understanding of the entire scope of the cloud computing spectrum, from storage to security.

The Santa Clara Convention Center is the only place to be November 1-4, 2010, if you build, sell or purchase applications or infrastructure delivered as a cloud service. End users, IT professionals and vendors alike are all encouraged to participate.

Whether you're an enterprise or small to medium business, you'll soon be benefiting from the Cloud. Join your peers in Santa Clara November 1-4, and maximize those benefits already in 2010. See you in Santa Clara!
–Jeremy Geelan
Conference Chair
7th Cloud Computing Expo


A Rock Star Faculty, Top Keynotes, Sessions, and Special Events!


Cloud Expo Silicon Valley will feature 200+ technical breakout sessions and General Sessions across four days from a rock star conference faculty drawn from the leading Cloud industry players in the world. We also have a packed program of Special Events, including the ever-popular Cloud Computing Bootcamp, CloudCamp @ Cloud Expo, and also "SOA in the Cloud."
 
All the main layers of the Cloud ecosystem will be represented in the 7th International Cloud Computing Conference & Expo - the infrastructure players, the platform providers, and those offering applications. The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.



Cloud Expo 2010 West Keynotes
OPENING KEYNOTE: Extreme Performance for Your Cloud Platform
Hasan Rizvi - Sr. Vice President, Oracle Fusion Middleware
DAY TWO:The Enterprise Cloud Revolution - How Leading Enterprises Are Revolutionizing the Delivery of IT Today
Tony Bishop - CEO, Adaptivity
DAY THREE: What’s the Key Business Enabler for Virtualization 2.0? It’s a Matter of Policy…
Pete Malcolm - CEO, Abiquo
DAY FOUR: The Future of BPOS: Next Generation of Microsoft Online Services
Eron Kelly, Sr. Director of Business Online Services, Microsoft


Themes & Topics to Be Discussed in 200+ Technical Sessions

• SaaS, PaaS, and IaaS
• Storage as a Service
• Cloud Standards
• Green IT
• Application Portability
• Automation
• High-Performance
x Computing
• Cloudsourcing
• Grid Software
• Cloud-Delivered Testing
• Performance Monitoring
x for Cloud Applications
• Vendor Lock-in vs.
x Open Cloud

• Web-scale Computing
• In-Cloud Data Encryption
• Cloud-Delivered Security
• Cloud Reliability
• Cloud Serviceability
x & Architecture
• Elastic Computing
• Secure Cloud Computing
• Cloud Management
• Cloud Databases
• Private vs. Public Clouds
• Cloud Computing &
x SOA Scalability
• Hadoop as a Service
x (HaaS)
• Internal Clouds

• Cloud Analytics
• Cloud Computing & SMBs
• Cloud Applications
• Enterprise Cloud
x Orchestration
• Fabric Computing
• Eclipse & Cloud Computing
• HPC in the Cloud
• Cloudbursting
• Multi-Cloud World
• Cloud Computing
x Interoperability
• Cloud Internetworking
• Virtual Private Inter-Cloud
• Java Enterprise Clouds


SYS-CON's SOA World Expo drew more than 11,000 attendees at Jacob Javits Center
Benefits of Attending the Four-Day Technical Program
  LEARN exactly why cloud computing is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts what issues and questions you should consider when evaluating cloud-based systems.
  SEE what the potential benefits - and pitfalls - are of moving to the cloud.
  DISCOVER what to look for in a cloud computing provider to ensure the security of your data and applications.
  FIND OUT how to transform a traditional data center that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated.
  ATTEND our one-day Cloud Computing Bootcamp entirely FREE of charge with your “Golden Pass” delegate registration.
  MASTER how to improve business agility while lowering operating and capital costs within the enterprise.
  LEARN what works, what doesn't, and what's next.
SYS-CON Events Expo Floor at New York City’s Jacob Javits Convention Center
Benefits of Visiting the Cloud Expo Floor
  VISIT our 100+ booths, demo theaters and exhibits and ask questions face-to-face with vendors that might save your company millions of dollars.
  ENJOY special events & giveaways, happening throughout the largest Cloud conference in the world.
  WIN software and services offered by sponsors & exhibitors in various drawings
  VIEW industry movers and shakers being interviewed live at our on-site SYS-CON.TV studio.
  RELAX in our Beanbag Lounge and take advantage of our free wireless broadband.


iPad in the Cloud


The convergence of iPad and Cloud Computing is now so clear as an industry-wide trend, iPad in the Cloud track will cover rich content focus at the Cloud Expo In Silicon Valley.


SOA in the Cloud


The convergence of SOA and Cloud Computing is now so clear as an industry-wide trend, SOA in the Cloud track will cover rich content focus at the Cloud Expo In New York.
Articles & Feature Stories
Facebook will put in its papers to IPO next week, according to the Wall Street Journal Friday, maybe by Wednesday February 1. Apparently the timing is still a bit up in the air but it’s in the works. The offering, looking to raise $10 billion, is supposed to value the company at somewhere between $75 billion and $100 billion. Britain’s Telegraph said PrivCo claimed Thursday night that Facebook was targeting an IPO price of $38–$40 for its shares, with a target value for the company of $90 billion–$95 billion because Facebook was “reluctant to aim for the full $100 billion valuation in the hope of leaving some value for investors following the listing.” Morgan Stanley is tipped to take the company out with Goldman Sachs, which orchestrated a sloppy $1.5 billion private placement of Facebook shares a year ago, getting a piece of the action.
EMC CEO Joe Tucci is gonna keep his eventual replacement waiting a while longer. When the company posted pretty Q4 results the other day Tucci said he won’t be stepping down this year as planned. He said the board asked him to stay into 2013 and that “after much soul-searching” he agreed. “As I’ve said in the past, the board and I fully expect that my successor will come from within the existing, talented and experienced ranks of the EMC management team” – who reportedly all asked him to reconsider his transition plans.
Amazon’s cloud, which, let’s face it, is still pretty much developer turf, broadened its push into the enterprise Wednesday with the introduction of AWS Storage Gateway, a beta virtual appliance nominally meant to automate enterprise data backup to S3 while creating a comfort level with the cloud among the leery. It’s the first time Amazon has proposed putting its own software on the ground inside a corporate data center. And the stuff’s targeted at large corporations. Amazon says some customers asked for such a solution. It also expects resellers to offer the service. It is of course proprietary and a competitive problem for other cloud storage and gateway suppliers. Come to think of it, Amazon as repository of corporate data is a problem for a lot of people.
SYS-CON Events announced today that OpSource, Inc., Dimension Data’s wholly owned enterprise cloud and managed hosting business, has been named “Bronze Sponsor” of SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York. OpSource provides cloud and managed hosting solutions that enable businesses to accelerate growth and scale operations while controlling costs and reducing IT infrastructure support risks. Headquartered in Santa Clara, with operations in California, Virginia, the UK, Ireland, and India, more than 600 enterprises, service providers and Software-as-a-Service ISVs rely on OpSource's expertise, experience and cloud automation technology to operate high-availability, business-critical hosting environments. OpSource is a Dimension Data company.
A new report says there's little stopping Europe catching up to the US in cloud computing. The study, carried out by the London School of Economics and Political Science and commissioned by Microsoft, looked at the projected economic impact of cloud computing on the aerospace and smartphone services industries in the UK, USA, Germany and Italy from 2010-2014.
As more enterprises are adopting clouds, the nature of cloud computing is changing. Previously, clouds were used to test applications or for non-mission critical applications. Today, enterprises are using clouds for cost-saving advantages and launching more mission critical applications that have defined performance needs. In his session at the 10th International Cloud Expo, Eric Shepcaro, CEO and Chairman of the Board of Telx, will discuss how distributed computing has many advantages. It would allow organizations to have a cloud at various data centers instead of one cloud at one datacenter. Costs are reduced significantly since one big Internet pipe is not needed.
Joyent’s SmartDataCenter IaaS platform is going to be sold to Italian VARs and service providers by ICOS, an Italian value-added distributor, for private cloud infrastructure or value-added private cloud services. SmartDataCenter’s local storage is supposed to reduce the TCO of cloud data centers. It’s designed to manage tens of thousands of virtual machines, a k a SmartMachines, and supports a multi-tenant PaaS. ICOS means to develop its own cloud infrastructure for channel partners too so they don’t have to build their own cloud data center. JoyentCloud.com delivers public cloud services to LinkedIn, Gilt Groupe and Kabam and licenses its cloud software to service providers that include Dell, FirstServer, XYBase, ClusterTech and Uniserve. Its offerings include a Platform-as-a-Service based on Node.js, the open source server-side JavaScript development environment that’s been em...
SYS-CON Events announced today that CodeFutures Corporation, the company behind dbShards, will exhibit at SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York. CodeFutures Corporation, the company behind dbShards, is a leading supplier of database performance and reliability tools that reduce the time and effort required to dramatically increase database scalability and performance. With dbShards, production environments gain scalability, high-availability and easy management of multi-terabyte databases through its Continuous Replication technology, providing an ideal foundation for fast-growing, 24X7 applications.
Last week we have we have renamed our cloud-based mobile app builder to Tiggzi (from Tiggr). Tiggzi is the most powerful and easy to use cloud-based mobile app builder. Free Plan! But, even more interesting news (for you) is that now we have a Free plan. No credit card nothing, just sign up and start [...]
The Platform as a Service (PaaS) market grew out of the fact that no other cloud solution addressed the ever-increasing complexity of managing and writing modern applications: no frameworks, libraries or APIs alone could tackle the sticky application engineering challenges. Unfortunately, PaaS 1.0 is what people are now seeing as strictly a “tool” to easily deploy apps to the infrastructure in a self-service way with little or no differentiation among offerings. However, in order for PaaS to reach its full potential and become the modern day abstraction layer for software delivery, we must enter the PaaS 2.0 phase. In his session at the 10th International Cloud Expo, Sinclair Schuller, Co-Founder & CEO of Apprenda, will explain how organizations are currently using PaaS, where PaaS is evolving to, and highlight best practices to maximize the value of existing investments when adopting ...
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Cloud Expo - Cloud Looms Large on SYS-CON.TV



Cloud Expo 2010 East Opening Keynote by Oracle

View this Keynote, recorded live at the Jacob Javits Center, featuring Richard Sarwal, CSVP of Development and Hasan Rizvi, Senior Vice President of Oracle Fusion Middleware Products.

The Science of Doing Business in the Clouds
During this Cloud Expo Day Two Keynote, Tony Bishop will describe Adaptivity’s systematic and prescriptive approach that combines Fit-for-Purpose infrastructure technologies and management capabilities in order to create the optimal economics, environment and autonomics needed for the business to leverage cloud services.

Pete Malcolm, CEO of Abiquo Live From New York City
Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.

Keynote: Cloud Computing: Separating Hype from Reality
Rex Wang, VP of Product Marketing at Oracle will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

The Time is Right for Enterprise Cloud Computing
During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

Accelerating Innovation with Cloud Computing
Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

Cloud Expo Breaking News
SYS-CON Events announced today that OpSource, Inc., Dimension Data’s wholly owned enterprise cloud and managed hosting business, has been named “Bronze Sponsor” of SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York. OpSource provides cloud and managed hosting solutions that enable businesses to accelerate growth and scale operations while controlling costs and reducing IT infrastructure support risks. Headquartered...
As more enterprises are adopting clouds, the nature of cloud computing is changing. Previously, clouds were used to test applications or for non-mission critical applications. Today, enterprises are using clouds for cost-saving advantages and launching more mission critical applications that have defined performance needs. In his session at the 10th International Cloud Expo, Eric Shepcaro, CEO and Chairman of the Board of Telx, will discuss how distributed computing has many advantages. It wou...
SYS-CON Events announced today that CodeFutures Corporation, the company behind dbShards, will exhibit at SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York. CodeFutures Corporation, the company behind dbShards, is a leading supplier of database performance and reliability tools that reduce the time and effort required to dramatically increase database scalability and performance. With dbShards, production environm...
The Platform as a Service (PaaS) market grew out of the fact that no other cloud solution addressed the ever-increasing complexity of managing and writing modern applications: no frameworks, libraries or APIs alone could tackle the sticky application engineering challenges. Unfortunately, PaaS 1.0 is what people are now seeing as strictly a “tool” to easily deploy apps to the infrastructure in a self-service way with little or no differentiation among offerings. However, in order for PaaS to rea...
Virtualization and private cloud are good for server consolidation, creating flexible environments, and saving IT budget dollars. A recent survey of 1200 companies with 500+ employees showed that 59% had server virtualization in production or pilot. But that doesn’t tell the whole story. In his session at the 10th International Cloud Expo, Dave Asprey, VP of Cloud Security at Trend Micro, will explain the types of situations when you should consider not virtualizing some of your applications. ...
The focus of Java EE 7 is on the cloud, and specifically it aims to bring Platform-as-a-Service providers and application developers together so that portable applications can be deployed on any cloud infrastructure and reap all its benefits in terms of scalability, elasticity, multitenancy, etc. The existing specifications in the platform such as JPA, Servlets, EJB, and others will be updated to meet these requirements. Java EE 7 continues the ease of development push that characterized prior ...
Big Data has become very popular as what can probably best be described as “loosely structured large scale data”, i.e., data sets of relatively small files. In his session at the 10th International Cloud Expo, Tom Leyden, Director of Alliances and Marketing at Amplidata, will explain what Big Unstructured Data is (lots of large, unstructured files) and how you build scalable storage infrastructures that can handle such volumes of data. The focus will be on Object Storage, which is the future s...
Hadoop, MapReduce, Hive, Hbase, Lucene, Solr? The only thing growing faster than enterprise data these days is the landscape of big data tools. These tools, which are designed to help organizations turn big data into opportunities, are gaining deeper insight into massive volumes of information. A recent Gartner report predicts that enterprise data will increase by 650% over the next five years, which means that the time is now for IT decision makers to determine which big data tools are the best...
Endless discussion about the "right" cloud delivery model has not produced a consensus. Instead, the cacophony of discussion resembles a Fox News Show – all talking points and no enlightenment. The reality is that every IT organization will face a mixed deployment model going forward. The key issue is how that mixed environment will be implemented and managed as well as how to decide which environment is right for a given application. In his session at the 10th International Cloud Expo, Bernar...
Cloud computing has gained momentum and is increasingly being embraced by enterprises of all sizes for application delivery. But the cloud itself is often its own worst enemy as performance, reliability, and the lack of enterprise level capabilities have led to obstacles in growth and adoption of this still promising infrastructure methodology. This is only exacerbated by an increasingly mobile and global world, one that is plagued with security concerns. In his Day 3 Keynote at the 9th Interna...
Conference News & Updates
In this fast-moving high-level CEO Power Panel held at the 8th International Cloud Expo at the Javits Center in New York City, June 6-9, 2011, Cloud Expo Conference Chair, Jeremy Geelan is joined by Michael Crandell, CEO and a founder of RightScale; Treb Ryan, CEO of OpSource; Cory Isaacson, CEO/CTO of CodeFutures Corporation; Brad Hokamp, President of Layered Technologies; Lawrence Guillory, CEO of Racemi; Andy Burton, CEO of Rise; and Paulo Rosado, Founder & CEO of OutSystems. Some of the main topics discussed include the big issues facing companies in cloud computing, the critical tools and infrastructure required, and the shift in the way IT infrastructure is being deployed and consumed.
In this brand new SYS-CON.TV Power Panel, recorded in Times Square on the eve of Cloud Expo Silicon Valley, which was held in Santa Clara, CA, November 1 -4, 2010, Cloud Expo Conference Chair Jeremy Geelan discusses the State of the Nation with regard to Enterprise Cloud Computing with Unisys' Sam Gross & Jill T. Singer, CIO of the National Reconnaissance Office. Also on the panel is Internet security expert Patrick Hynds, Founder & President of DTS.
SYS-CON Events announced today that Abiquo, the leading Enterprise Cloud Management software provider, has been named “Platinum Plus Sponsor” of SYS-CON's 9th International Cloud Expo, which will take place on November 7–10, 2011, at the Santa Clara Convention Center in Santa Clara, CA. Abiquo is the Enterprise Cloud Management software company. With Abiquo, organizations can use Business Policy to manage an entire, globally deployed, computing infrastructure comprising unlimited physical and Cloud resources including private, public and hybrid Clouds through a “single pane of glass”. As a result, Abiquo customers are able to significantly decrease the cost and complexity of managing their virtual IT environments, while maintaining control of the physical infrastructure and increasing agility to change hypervisors as needed.
Want to make sense of the hottest new concept in Enterprise IT? Want to understand in just hours what experts have spent many hundreds of days deciphering? Cloud computing is a technology that has rapidly evolving peppered with a lot of hype along the way. Customers find it hard to navigate through this and make sense of what aspects of this technology will give them real business benefit. Cloud Computing Bootcamp, led by our 2011 Bootcamp Instructor Larry Carvalho, is a great way to get a practical understanding of this technology. We offer multiple days of actionable insight into what vendor offerings are currently available and help you comprehend their strategy. The ever-popular Bootcamp, which is now held regularly around the world, is being held in conjunction with the 9th Cloud Expo, November 7-10, 2011, at the Santa Clara Convention Center, Santa Clara, CA.
I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade. I personally don't use email anymore; I communicate through "Twitter." We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly. Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers. I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it." In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in.
Is there still a distinction between public, private and hybrid cloud? In this fast-moving high-level CTO Power Panel held at the 8th International Cloud Expo at the Javits Center in New York City, June 6-9, 2011, Cloud Expo Conference Chair Jeremy Geelan discusses this and other topics such as cloud security and innovation in the cloud with Rich Wolski, CTO and Co-founder of Eucalyptus Systems; Vineet Tyagi, Head of Impetus Labs at Impetus Technologies; Bill Zack, Architect Evangelist with Microsoft; Scott Chasin, CTO at McAfee Content & Cloud; Mark Hinkle, Vice President of Community at Cloud.com; Logan McLeod, Director of Cloud Strategy at Dell; and Zach Smith, COO at Voxel.
A selection of some of the many themes & topics to be discussed at Cloud Expo Silicon Valley (9th Cloud Expo) - being held November 7-10, 2011, at the Santa Clara Convention Center, CA. The markets may still be melting, but Cloud Expo is definitely coming of age! In his Cloud Expo session, The Basics of Automating a Cloud Storage Service, Abiquo's Azmir Mohamed will be discussiong how the complexity of combining server virtualization with storage virtualization, automation, self-service catalogs and other enabling technologies has become a huge barrier for the IT teams who have to deliver the cloud services. The good news, he will be telling Cloud Expo delegates, is that some cloud vendors have recognized this issue and have partnered to deliver integrated solutions offering the flexibility and cost benefits of cloud on top of familiar infrastructure products. At the 8th International Cloud Computing Expo in New York City in June 2011, Jill Tummler Singer - CIO of the National Reconnaissance Office - answered the question: "Is Enterprise Cloud Computing for real?" In a follow-on session at Cloud Expo Silicon Valley (9th Cloud Expo), called Riding the Enterprise Cloud Computing Wave of Change into the Future, she will be discussing key elements needed for a triumphant enterprise cloud computing migration and highlight strategies (including security advantages found in the cloud) to ensure that no one crashes and gets caught in the riptide of this rapidly emerging technology.
There is one constant in data centers: Application groups always need more. Until recently, apps have been at the mercy of IT operations to feed their need. In his Keynote at the 9th International Cloud Expo, Pete Malcolm will discuss how with the advent of public cloud offerings, apps can bypass ops entirely and get the resources they need with just a few clicks and a credit card. What does this mean for the future of IT ops? Pete Malcolm is CEO of Abiquo, a leading vendor of Cloud infrastructure management solutions. Described by SYS-CON's Jeremy Geelan as "a beacon of light amid the murky fog surrounding Cloud Computing", Malcolm is the inventor of the term "Resource Cloud", a concept which provides complete separation between physical infrastructure providers and virtual enterprise consumers, with substantial benefits to both. Malcolm was previously founder and CTO of Orchestria, Benchmark Capital's first European Entrepreneur-in-Residence, and a Senior Vice President with CA, Inc.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.
SYS-CON Events announced today that Cloud Expo 2012 New York, the 10th International Cloud Computing Conference & Expo, will take place June 11-14, 2012, at the Javits Center in New York City. The International Cloud Computing Conference & Expo series is the world's leading Cloud-focused event and is held three times a year, in New York, Silicon Valley and in Europe. Over 400 corporate sponsors and 20,000 industry professionals have participated in Cloud Expo since its inception, more than all other Cloud-related events put together. "10th Cloud Expo is trending to be both the biggest ever and the best-attended event in the international Cloud Expo series to date, so it is only natural that we should be holding it in the biggest and best conference venue anywhere on the East Coast, the Jacob K. Javits Convention Center," stated Carmen Gonzalez, CEO of Cloud Expo. "If you are not at Cloud Expo New York, June 11-14, at the Javits Center, then you risk not getting the relevant parts of your IT infrastructure into the Cloud in time."
"New infrastructure and operations technologies such as cloud services and virtualization ... were selected by CIOs the most often and are the top-two technologies for 2011," said Mark McDonald, group vice president and head of research for Gartner Executive Programs, as the results were announced of the 2011 CIO Agenda survey by Gartner Executive Programs (EXP). The worldwide CIO survey was conducted by Gartner EXP from September to December 2010 and represents CIO budget plans reported at that time. According to the results, CIOs expect to adopt new cloud services much faster than originally expected. Currently, 3% of CIOs have the majority of IT running in the cloud or on SaaS technologies, but over the next four years CIOs expect this number to increase to 43%.
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
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Santa Clara Call For Papers NOW CLOSED

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[Spring 2011]



Sponsorship Opportunities
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SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 3rd year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Download Cloud Computing Journal & Floor Plan
Cloud Computing Journal
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Cloud Expo Floor Plan
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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

The World's Most Influential Blogs
When I talk on the phone, I've always used my left ear to listen. Listening in the right ear just doesn't sound right. This might be due to being right handed, doing the shoulder hold to take notes when needed. As corded turned to cordless and mobile along with the hands-free ear-plugs, that plug we...
Big Data has caught the fancy of each and everyone. Consumer and enterprise world is looking to adopt the Big Data. Analysts are talking about it, proclaiming it to the next big thing! We will start seeing SaaS vendors that will start offering data analytics as a service (e.g., 1010data). These ve...
Some have tried to distinguish between “mobile cloud” and “cloud” by claiming the former is the use of the web browser on a mobile device to access services while the latter uses device-native applications. Like all things cloud, the marketing fluff is purposefully obfuscating and sweeping under the...
"It is what is on the inside that counts." How many times have we all been told that? Personally, I can't even remember. However, just because it is perhaps overused and undoubtedly cliché, does not make it any less true. In fact, I rank it right up there with the golden rule as mantras that one sho...
The previous blog talked about Municipalities beginning to move into a mode where they not only buy in Cloud services, but they also become a seller of them too. Research analyst IDC calls these ‘Cloud Hubs’ in new insights they are revealing about how this effect is already occuring in ...
It has been out for quite some time. If you have not tried, perhaps you should. If you already know SQL Server you are already knowing a lot. It is time to pick up and move. Microsoft has come out with this 'How to use SQL Azure' which will put you on the right track. Well after getting on the trac...
The FBI seized popular upload site Megaupload.com yesterday. They took the site down and now own the servers. I am not an attorney, and I have no opinion on whether or not the MegaUpload guys were breaking laws or encouraging users to violate copyrights through illegal uploading and streaming of m...
I’ve been looking at the PaaS space for some time now. I spent some time with the good folks at CloudBees (naturally), and have had many conversations on CloudFoundry, Azure, and more with vendors, customers and other cloudy folks. Krishnan posted a very good article over on CloudAve, and at one l...
The past year brought us many stories focusing on successful attacks on organizations for a wide variety of reasons. Why an organization was targeted was not nearly as important as the result: failure to prevent an outage. While the volume of traffic often seen by these organizations was in itself i...
A couple weeks ago there was an interesting discussion on Twitter amongst the #clouderati about ways to manage risk in a public cloud environment. I believe it was a fragment off the discussion that James Urquhart (@jamesurquhart) started about how "Cloud is complex" and one from Alistair Croll (@ac...
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Past SYS-CON Events
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope
2009.sys-con.com
 

Cloud Expo 2010 Allstar Conference Faculty

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

MALCOLM
Abiquo

KHALIDI
Microsoft

RILEY
AWS

BARRETO
Intel

CHAKRAVARTY
Novell

CRANDELL
RightScale

GROSS
Unisys

SCHALK
Google

YEN
Juniper Networks

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group