Speaker:

Bernard Golden

CEO
HyperStratus

Track: Cloud Security, Storage & Management

Most people cite security as their primary concern about adopting cloud computing. But most don't realize that cloud computing will actually improve their organization's computing security. At this session Cloud Expo delegates can learn:

• Who is responsible for security in cloud computing
• Why you don't measure up to cloud provider security practices
• The single greatest security vulnerability in cloud computing
• The six best practices for cloud application security

Speaker:

Prasad Akella

Vice President, SME Solution Marketing
SAP

Track: Architecture, Standards & Compliance

SAP's Business ByDesign solution is designed to address its SME customers' specific business opportunities and challenges in building a business set up to successfully scale over time. In this session Cloud Expo delegates can discover how SAP is addressing the need for an easy to implement, low cost solution for small and growing businesses.

Speakers:

Douglas Crockford

Architect
Yahoo

and
K. Scott Morrison

VP of Engineering & Chief Architect
Layer 7 Technologies

and
Treb Ryan

Co-Founder & CEO
OpSource

and
Jon Shende

Director Advisory Board / Management Consultant
Ernst and Young LLP

and
David Rokita

VP of Architecture & Planning
Hexagrid

Track: All Tracks

Cloud Computing and Virtualization are achieving a momentum seen in Enterprise IT only once a decade. In this fast-moving high-level discussion moderated by Conference Chair Jeremy Geelan, a panel of top industry executives will discuss the interplay of the two.

Topics covered will include the difference between the two terms (virtualization is technical, cloud computing is business; virtualization is for IT admins, cloud computing is for all; virtualization is not governed, cloud computing is governed, etc.) and look at whether it is true or false to consider virtualization to be merely a subset of cloud-computing.

Speakers:

Darryl S. Brown

Director, Cloud, SaaS & Media
Telx

and
Andy Kicklighter

Sr. Technical Marketing Manager
Nimsoft, a CA Technologies Company

and
Kenneth Salchow

Manager, Technical Marketing
F5 Networks, Inc.

and
Jeff Samuels

Chief Marketing Officer
GoGrid

and
Simon West


Terremark

Track: All Tracks

In this fast-moving high-level discussion moderated by Conference Chair Jeremy Geelan, a panel of Cloud computing execs gather for thirty minutes of early-morning discussion aimed at mulling over some of the key topics to be addressed in the day's sessions. Where's the Cloud going, where's it come from? What's working and what's not? Above all, what's next?

Speaker:

Dave Malcolm

Vice President & Chief Technologist
Quest

Track: Enterprise-Level Cloud Computing & Virtualization

Ready to step beyond Cloud 101? Attend this deep-dive session to learn more about the critical technologies at the core of the private cloud. Dave Malcolm, Vice President and Chief Technologist for Virtualization Management and Cloud at Quest, will dig into the capital and operational implications of deploying a private cloud, as well as the fundamental technology requirements for a successful implementation.

Speaker:

Ryan Sherstobitoff

Security Researcher

Track: Cloud Security, Storage & Management

This session will introduce a new approach that takes PC tune-up and security strategies to a new level utilizing the power of the cloud as a means of delivery. Like other desktop centric technologies like anti-malware, PC tune-up utilities (disk de-fragmentation, registry cleaners, junk removers, etc) have primarily been a localized technology that relied on the user installing software on the computer to analyze and resolve problems that affect performance.

This session by the CEO of ForwardK will introduce new methodologies to use the intelligence of the community and the power of the cloud to accomplish computer maintenance at a lower total cost of ownership than traditional desktop technologies.

Speaker:

Roland Wartenberg

Chief Virtualization Evangelist
SAP

Track: All Tracks

This session will introduce a new approach that takes PC tune-up & security strategies to a new level utilizing the power of the cloud as a means of delivery. Like other desktop centric technologies like anti-malware, PC tune-up utilities (disk de-fragmentation, registry cleaners, junk removers, etc) have primarily been a localized technology that relied on the user installing software on the computer to analyze and resolve problems that affect performance. This session will discuss new methodologies for using the intelligence of the community and the power of the cloud to accomplish computer maintenance at a lower total cost of ownership than traditional desktop technologies.

Speaker:

Peter Nickolov

Sr VP Software Engineering
3Tera Cloud Division, CA Technologies

Track: Architecture, Standards & Compliance

Session description will be posted shortly.

Speaker:

Aaron Walters

Vice President of Advanced Security R&D
Terremark Worldwide, Inc.

Track: Cloud Security, Storage & Management

Terremark Vice President of Advanced Security R&D AAron Walters will discuss the unique technical challenges and advantages associated with performing digital forensics and incident response in virtualization and cloud environments. The talk will present advanced threats specific to these environments and examine why traditional security/forensic solutions and practices are often inadequate. Attendees will learn from first-hand experience about performing investigations in these environments and how investigators can look into memory (RAM) to find the future.

Speaker:

Jan Aleman

CEO
Servoy

Track: Hot Topics

According to a recent survey, respondents said cloud computing was their No. 1 tech concern. Part of that concern is the belief that ISVs will have to decide between SaaS or on-premise - but not with agile 'SaaS-and-Back' hybrid applications. These hybrid applications can be deployed as SaaS or on-premises through a browser and a native client. Unlike previous offerings, there are now smart, agile, evolved enterprise applications that support an integrated hybrid SaaS, cloud infrastructure.

Speaker:

Jnan Dash

Chief Strategy Officer
FCS Inc

Track: Hot Topics 2

It is widely accepted that large enterprises will start cloud deployment via "private cloud" - that's to say, inside their firewall. But what kind of early applications will these be?

Imagine you are the head of manufacturing at a Fortune 500 company running an Oracle Manufacturing application and multiple other source systems. You need to know critical production information instantly several times a day. And you are moving around constantly. You have an iPad and just a touch gives you those critical nuggets of information. This is advanced analytics using the private cloud.

Another example is Project Management, where many moving parts are involved. Again, using touchscreen devices like the iPad you can visualize all aspects of the projects at any instant and anywhere. In this session delegates will see a real demonstration of how cloud-based analytics is becoming a major force in the enterprise.

Speaker:

David Chou

Technical Architect
Microsoft

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

The true power of cloud computing lies in leveraging the cloud platform to build massively scalable applications. However, doing so represents a paradigm shift from traditional n-tier and RDBMS-driven architecture designs, and adopting "cloudy", distributed computing design fundamentals such as eventual consistency, shared-nothing, parallelization, multi-tenancy, failure resilient, asynchronous interaction, staged production, federated composition, eventual consistency, idempotency, etc. The end results are horizontally scalable applications that are built natively for cloud platforms.

In this session we will first discuss background information on how some "cloudy" applications are built today, then we will discuss the common design principles and patterns, and how they can be applied towards applications built on the new breed of platform-as-a-service clouds.

Speaker:

Terry Woloszyn

Founder/CTO
PerspecSys

Track: Cloud Security, Storage & Management

Public cloud adoption by an enterprise may have numerous barriers and challenges surrounding data privacy, residency, and security. Transitioning from on-premise solutions to the cloud means ceding data governance to the cloud vendor. This may impact your enterprise regulatory compliance, adherence to industry standards, and internal data management standards. Depending on your jurisdiction, you may be subject the EU Data Protection Directive, or cope with a patchwork of disparate and overlapping regulations, as well as sector-specific requirements such as HIPPA for healthcare, or FISMA and ITAR for public sector-related organizations.

In this session Terry Woloszyn, the Founder/CTO of PerspecSys and a thought leader in Cloud data governance, will present strategies to address data privacy, residency, and security requirements when adopting Cloud solutions. The session will discuss both the technology options available as well as the functional and business value impacts of each strategy. Cloud Expo delegates will come away with a clearer understanding of the decisions surrounding SaaS adoption while remaining compliant with data governance requirements.

Speaker:

Vipul Parmar

Track: Real-World Cloud Computing & Virtualization

A full description of this technical session will be published shortly.

Speaker:

Billy Cox

Director of Cloud Strategy
Intel Software Services Group

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

Building a cloud alone is a challenge. But building a cloud that provides a hardware root of trust and that is also power efficient is even more of a challenge. This session will be looking at the techniques and technologies to implement a secure cloud and one that is power efficient.

Speaker:

Shannon Williams

Co-Founder & VP of Business Development
Cloud.com

Track: Real-World Cloud Computing & Virtualization

From proof of concept to reality - this session will provide a hands-on look at building and deploying a private cloud in your datacenter. The benefits of private clouds are fairly well documented, but at the end of the day, the best way to gauge the value of this computing model within an enterprise is to jump in and start small.

However, starting small doesn't mean sacrificing functionality like elasticity, self-service, programmatic access, and automation. In this session, Shannon Williams, VP and Co-Founder of Cloud.com, will discuss how to set up a small private cloud using commodity infrastructure. He will present the challenges and potential pitfalls associated with rolling your own cloud, and then explain how to evaluate cloud software platforms and select the right servers, storage, hypervisor, and networking infrastructure.

Speaker:

Irfan Khan

CTO
Sybase

Track: Hot Topics 2

You’ve created a complex technology infrastructure environment to support day-to-day business operations, specialized applications for hardware architectures, and distributed your data without sacrificing application performance. However, data volumes are surging, applications are evolving, event-based and streaming content are more prominent and real-time decision-making is even more of a business imperative. The costs of just managing such a model have quickly grown to be unsustainable. As a pre-cursor to cloud computing, legacy systems must be re-architected so that the underlying data assets can continue to help you drive competitive advantage.

This session will demonstrate what these next-generation information platforms should take into consideration, explore different use cases, and offer practical steps to help move you away from legacy environments and put you in a position to continue driving value out of data as computing moves into the cloud.

Speaker:

Michael Jackson

President & COO
Adaptive Computing

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

Cloud computing promises the delivery of IT as a service with an optimal investment in resources ­ servers, storage, etc. - to support and manage applications at guaranteed service levels and reduced operational costs. New software approaches focused on intelligent workflow management and automation are delivering on this promise to for world's largest cloud infrastructure.

Building on the first stage of cloud computing - consolidation and virtualization that creates a flexible pool of resources - the automation of large-scale clouds can move the industry beyond Software and Infrastructure as a Service (SaaS and IaaS) to platform as a service (PaaS) in which fully functional compute environments can be delivered on demand as a true IT utility. This session outlines approaches to building cloud architectures for heterogeneous IT environments. Michael Jackson will discuss the pros and cons associated with various architectural approaches to cloud computing.

Speaker:

John Treadway

Global Director of Cloud Computing Solutions
Unisys

Track: Real-World Cloud Computing & Virtualization

This session will cover different approaches to building and deploying a scalable cloud, from starting with packaged cloud stacks to build-from-scratch models. It will cover factors such as use-cases, customers/users, and the various tradeoffs that need to be made in order to ensure that you end up with the right cloud for your needs. It will also explore some of the pitfalls of making the wrong choices, and survey some of the available tools and technologies being used to build clouds today.

Speaker:

John Treadway

Global Director of Cloud Computing Solutions
Unisys

Track: Hot Topics

This session will cover different approaches to building and deploying a scalable cloud, from starting with packaged cloud stacks to build-from-scratch models. It will cover factors such as use-cases, customers/users, and the various tradeoffs that need to be made in order to ensure that you end up with the right cloud for your needs. It will also explore some of the pitfalls of making the wrong choices, and survey some of the available tools and technologies being used to build clouds today.

Speaker:

John Treadway

Global Director of Cloud Computing Solutions
Unisys

Track: Real-World Cloud Computing & Virtualization

This session will cover different approaches to building and deploying a scalable cloud, from starting with packaged cloud stacks to build-from-scratch models. It will cover factors such as use-cases, customers/users, and the various tradeoffs that need to be made in order to ensure that you end up with the right cloud for your needs. It will also explore some of the pitfalls of making the wrong choices, and survey some of the available tools and technologies being used to build clouds today.

Speaker:

Jay Noble

Director of Cloud Computing
CSC

Track: Hot Topics 2

Cloud computing is transforming traditional business processes, while dramatically changing the way organizations think about IT-enabled business services and their associated costs. This session will discuss how to apply cloud computing principles in game-changing ways for your organization. Through client case studies and our Cloud opportunity roadmap, Jay Noble will demonstrate how CSC’s business-first approach provides superior business results by reducing time to value and balancing today’s economic realities with the business processes that remain essential to an enterprise’s success.

Establishing digital trust in the cloud is equally important. CSC is taking steps to provide the visibility needed to have confidence in creating enterprise value with cloud. The CSC Trusted Cloud technology protects off- and on-premise data and provides the transparency to enable collaboration across public and private networks.

Every cloud does in fact have a silver lining – business transformation is the silver lining for your enterprise cloud strategy. Delegates attending this session will learn about specific enterprise successes and discover the full value of the Cloud.

Speaker:

Dustin Amrhein

Technical Evangelist for Cloud Technologies
IBM

Track: Hot Topics

Face it, setting up Java EE application environments can be a time-consuming, error-prone, and highly variable process. A cloud computing approach to Java EE application environments can address these problems and more.

This session will describe how the IBM WebSphere test organization utilizes a cloud computing solution to enable the construction, deployment, and maintenance of Java EE application environments for testing purposes throughout the organization. This new cloud computing implementation means decreased environment setup times, elevated asset utilization, and increased test iterations.

All of this adds up to make the IBM WebSphere test organization more responsive and agile than it has ever been.

Speaker:

Vasanthan Dasan

CTO & EVP of Engineering
The Armada Group

Track: Real-World Cloud Computing & Virtualization

The recent switch to cloud-based platforms is an unmistakable trend in the IT industry. Every IT department in the Fortune 1000 is either evaluating or in the process of adopting the cloud based model of computing. For regulatory, cost and business reasons, many IT departments are planning or in the process of building their own private cloud. The most logical first step in creating a private cloud is setting up a self service portal, typically for the use of test and dev environment. This session offers a high-level overview of how to setup a private cloud and shares lessons learned in the adoption by IT stakeholders.

Speakers:

John Keagy

Founder & Executive Chairman
GoGrid

and
Tony Bishop

Founder & CEO
Adaptivity

and
Catherine Minter

President
Cordys Americas

and
Jay Noble

Director of Cloud Computing
CSC

and
Praveen Kankariya

CEO
Impetus Technologies

Track: All Tracks

In this fast-moving high-level discussion moderated by Conference Chair Jeremy Geelan, a panel of top Cloud computing and infrastructure executives will be quizzed on the proof points of the Cloud from a business perspective.

Speaker:

Justin Kitagawa

Founding Software Engineer
GoGrid

Track: Hot Topics 2

If your cloud provider doesn’t have an API, you should probably look at a different cloud. Part of the Cloud’s appeal is programmatic control of your on-demand, scalable infrastructure. APIs allow programmers and IT professionals to have powerful management over elastic IT environments. But what should you look for in a Cloud API? Is one better than the other or is it a personal preference?

In this session, attendees will learn:

• The Anatomy of an API
• What aggregate libraries are available for one to use
• How the leading Cloud Infrastructure APIs compare
• The GoGrid API and how it is being used

.

Speakers:

Jason Lochhead

CTO of Hosting Services
Terremark Worldwide, Inc.

and
Adrian Cole

Founder
jclouds

Track: Architecture, Standards & Compliance

Join Terremark CTO Jason Lochhead and jclouds founder Adrian Cole for an overview of Cloud APIs, a primer on why and how to leverage them, and a walk through the relationship between cloud provisioning, configuration, and integration. You'll be introduced to the jclouds framework, how it helps connect provisioning to configuration and integration processes, and see examples of how to use it.

Speaker:

Tim Crawford

CIO
All Covered

Track: Performance & Testing

Cloud computing presents a unique opportunity for startups and SMBs. Through the use of cloud, these smaller organizations can level the playing field and compete at a global level with the largest of enterprise companies. Cloud allows minimal capital investments limiting financial exposure. Smaller organizations need to remain agile while responding quickly to global demand. This session will cover the opportunities and risks to SMBs in leveraging a cloud-based methodology. Strategies specific to startups and SMBs will be covered.

Speaker:

Denis Martin

EVP & Chief Technology Officer
NaviSite

Track: All Tracks

Cloud computing has moved beyond the early adoption phase, as enterprises are now using – or plan to use – cloud for their production environments. Enterprise adoption, however, brings a stricter set of requirements and expectations. Though enterprise customers see the clear business benefits of cloud – lower costs and increased business agility – they are wary of cloud services that don’t adequately address their requirements. In this session, NaviSite will share its experiences as an enterprise-class cloud provider, and discuss the feature sets and requirements of a production-ready cloud, including role-based access; memory management; disaster recovery and business continuity; security; and support for hybrid clouds.

Speakers:

Anup Pal

VP, Global Solutions & Support
Symphony Services

and
Shankar S. Hegde

Sr. Client Partner & Chief Architect
Symphony Services

Track: Hot Topics 2

Cloud computing is quickly becoming something more: the next generation of technology infrastructure for modern companies. Though its definition is frequently debated, it's generally considered to have three parts: infrastructure as a service (IaaS), platform as a service (PaaS) and software as a service (SaaS). With the potential for cost savings, the relative ease of deployment and dramatic scalability, using SaaS—or applications on the cloud—is becoming increasingly more significant in the corporate world.

Key takeaways from this session for delegates will include:

• Business Side
• A clear overview of the business drivers for cloud computing
• Is there a cost advantage or are you trading capex for opex?
• Clarity on how often to undertake an ROI analysis for the software asset under cloud
• In-house vs. outsourcing: what’s best for your business?

Technical side

• Understanding the unique benefits of cloud computing models, cloud services and deployment models
• Understanding of the types of applications that are easy to deploy vs. very difficult – and knowing which ones are best for your business

Speaker:

Omar Sultan

Market Management Manager
Cisco

Track: Hot Topics 2

So, you want to build a cloud in your data center? Well, you would not be alone, but you would also not be alone in not quite knowing where to begin. This session will take holistic look at cloud-building and explore the technical underpinnings of a successful cloud project. The session will also cover some of the non-technical aspects of cloud-building, which are just as important to the success of the overall effort. Finally, we will look at some of the lessons learned by Cisco as both a private IaaS provider and an public SaaS provider.

Speaker:

Greg O'Connor

President & CEO
AppZero

Track: Hot Topics

Learn how to leverage a core asset of business - the application. By making applications portable, they can run in any cloud, move at the speed of the network and be provisioned from a single "gold" image to multiple destinations without any modifications.

Speaker:

Nadir Gulzar

VP, Business Development
LogLogic Inc.

Track: Cloud Security, Storage & Management

Security is mandated, but you can't have security without transparency, and so transparency in the cloud has become essential for cloud adopters. To realize its utility value, a cloud will have to provide detailed information on its own behavior as well as provide services for users to monitor other aspects of their deployment. These services will obviously include satisfying the numerous regulatory mandates. Analyzing, reporting, and alerting on system and application activity in the cloud implies creating a parallel infrastructure capable of handling massive amounts of IT data, and analytics capable of managing millions of events and messages per second. This session focuses on complementary business critical services essential for cloud adoption.

Speaker:

Keyun Ruan

Ph.D. Candidate
University College Dublin

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

Cloud computing has the potential to become one of the most transformative developments in how information technology services are created, delivered, and accessed. Cloud security is by far the most discussed aspect of cloud adoption and the new environment for rising cybercrime also demands that the principles and procedures of cyber forensics be upgraded to better suit the cloud environment. This session will be a summary of the current state of the art of "cloud forensics" and an analysis of its challenges and opportunities.

Speaker:

Chris Morgan

Sr. Product Manager, Cloud Ecosystem
Red Hat

Track: Enterprise-Level Cloud Computing & Virtualization

Cloud computing is fundamentally about adding abstraction and then using that abstraction to simplify IT management and speed, and bring new applications and business services online. If you think of virtualization as abstracting computer hardware, you can think of cloud computing as abstracting at the resource level. So with cloud computing you need to start thinking about capacity from a logical or architectural perspective, rather than in a way that's essentially an artifact of how the hardware had to be physically built.

But the underlying layers still matter. Indeed, they matter more than ever because they're expected to 'just work' and to provide the high levels of scale, security, and quality of service expected of cloud computing environments.

This presentation will explore:

• How the operating system and middleware provide applications with a consistent and portable environment even though they no longer live and die on a specific physical server or maybe even a specific datacenter.
• The quality-of-service and scalability features ensure that business applications get the performance they need even though they no longer run on dedicated hardware.
• The importance of security in a world where physical separation of workloads is increasingly the exception rather than the norm.

Speaker:

Scott Chasin

CTO, McAfee Content & Cloud Security
McAfee

Track: Cloud Security, Storage & Management

In this provocative session, Scott Chasin will discuss how the cloud is changing the security game – for both good and evil. He will also provide technical insight and advice about how organizations can leverage the cloud to save costs and increase security today, as well as what they need to be thinking about and doing to plan for the future.

Speaker:

Chris Schin

VP of Products
Zetta

Track: Cloud Security, Storage & Management

Can you protect enterprise data with cloud-based services? Data protection, particularly the aspects related to recovery and restoration, can consume inordinate time and budget. This vendor-neutral session looks at urgent data protection issues and defines the requirements of a potential cloud-based solution to address the issues. It then compares the requirements against several current market offerings.

Speaker:

Stefan Karapetkov

Director of Emerging Technologies
Polycom

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

This session will focus on collaboration and cloud computing, discussing challenges presented and providing solutions

Speaker:

Stefan Karapetkov

Director of Emerging Technologies
Polycom

Track: Hot Topics

Different from computing applications, collaboration applications require thick bandwidth pipes connecting clients and servers; therefore, moving collaboration servers into the Cloud requires a lot of bandwidth to and from the Cloud. Unfortunately, current Cloud services put fairly low limit on bit rate to and from the Cloud and charge a lot per incoming and outgoing gigabyte. Will advances in Cloud technology allow for relaxing these limits and creating a different billing model applicable to cloud-based collaboration? This session focuses on collaboration and cloud computing, discussing challenges presented and providing solutions.

Speaker:

Davi Ottenheimer


VMware

Track: Architecture, Standards & Compliance

More and more Enterprises consider Infrastructure as a Service (IaaS) part of their overall IT strategy, leading to questions around compliance and security. Where does data reside and how is it being protected? Has the service provider gone through specific compliance audit controls for their data center and infrastructure? What control over access is given to my environment? How is role-based access managed? How are security and firewall policies managed?

Speaker:

Udayan Banerjee

CTO
NIIT Technologies

Track: Architecture, Standards & Compliance

Traditionally, the cost of deployment has not been considered an important parameter of architectural tradeoffs. Since the main driver of cloud computing is its promise of cost saving through "pay for what you use " there is a strong incentive to build applications which consume lesser resources.

This session will:

• Establish the need: 10% less resource required = 10% cost saving
• Identify what we need to unlearn: Parallel and distributed world is a different world
• Provide pointers: How to approach the problem of cost optimization
• Review platform specific variance: Impact of the difference between main providers

Speaker:

Lou Najdzin

Director, Global Cloud & IT Services
Equinix

Track: Architecture, Standards & Compliance

Having great application software and fast hardware are only half the battle. A scalable deployment architecture is equally necessary to achieve the economic and operational advantages of mainstream cloud services. This session will explore key elements of cloud deployment architecture and calls attention to the considerations necessary for a high quality end-user experience.

Speakers:

Terry Woloszyn

Founder/CTO
PerspecSys

and
Charles T. Watt

Founder & CTO
Racemi

and
Jason Lochhead

CTO of Hosting Services
Terremark Worldwide, Inc.

and
James Houghton

Co-Founder & CTO
Adaptivity

and
John Michelsen

Co-Founder & Chief Geek
iTKO

and
Anant Agarwal

Co-Founder & CTO
Tilera

Track: All Tracks

In this fast-moving high-level discussion moderated by Conference Chair Jeremy Geelan, a panel of Cloud computing and infrastructure experts will be addressing such varied topics as data center automation, Big Data, cloud data governance, virtual dev & test, and the concept of the "Cloud computer." Don't miss this session for thirty minutes of free-flowing ideas and argument - all centered on the ever-expanding exploitation of the Cloud.

Speaker:

Tony Bishop

Founder & CEO
Adaptivity

Track: All Tracks

In this keynote discussing how leading enterprises are revolutionizing the delivery of IT today, the CEO of Adaptivity, Tony Bishop, is going to be showcasing multiple case studies and lessons learned of Global 2000 organizations that have radically changing the delivery of IT in their organizations by employing Cloud Utility IT models.

Speaker:

Pete Malcolm

CEO
Abiquo

Track: All Tracks

Enterprise Cloud Management is what makes the Cloud technically feasible. Conceptually, it adds the control layer to allow organizations to move beyond the limitations of first generation virtualization technology to build a truly scalable Cloud infrastructure embracing private, public and hybrid models. But a Cloud implementation that works technically, without understanding and resolving business requirements like security, compliance, governance, optimization and cost control, is fundamentally flawed. In reality, the Cloud won’t work for you, but against you. Fortunately, there is another way … Join Abiquo CEO Pete Malcolm to learn how Business Policy is the missing link in Enterprise Cloud Management, and how it could truly make the Cloud work for your organization.

Speaker:

Eron Kelly


Microsoft

Track: All Tracks

Office 365 is the future of productivity and is the latest cloud service from Microsoft for organizations. Just as Office defines desktop productivity for millions around the world, Office 365 will define cloud productivity for the next generation of workers. After attending this session, you will have a clear understanding of what is coming in this great new service, partner opportunities, and the overall roadmap.

Speaker:

Rinat Shagisultanov

Principal Consultant
Neudesic

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

You’ve heard the buzz about cloud computing and its potential benefits, but what will that mean specifically for your business? Where are your greatest opportunities for leveraging the cloud and what ROI can you expect? How can you plan for responsible adoption of the cloud that maximizes benefits while reducing risk?

In this session Rinat Shagisultanov will show how a cloud computing assessment can bring the cloud into sharp focus for an organization through activities that find cloud synergies, mitigate concerns, identify promising opportunities and analyze them for ROI and suitability. From this analysis a strategy can be formed for sound use of cloud computing by your company along with a roadmap for optimum adoption. To illustrate the process an assessment walkthrough and conclusions for a hypothetical company will be reviewed.

Speaker:

Michael Timpanaro-Perrotta


Oracle

Track: Hot Topics 2

This session will discuss how Oracle delivers key cloud capabilities, providing elastic database services that can be quickly provisioned on-demand. Learn what options are available for deploying Database as a Service within your enterprise, and different approaches to database consolidation, rapid provisioning, and pay-for-use charge-back models.

The session will also discuss key characteristics of a Private Database Cloud and how these differ from the other types of Cloud deployment models. Technologies discussed will include server virtualization, Real Application Clusters, Quality of Service management, and Exadata.

Speaker:

Vineet Tyagi

Head of Impetus Labs
Impetus

Track: Hot Topics 2

Organizations today posses massive data – in tera- and petabytes – that needs to be effectively collected, stored and processed. Hadoop is a cost effective option that helps manage this big data. To derive real returns from these big data systems, one needs to extract useful insights and business intelligence. This session will highlight: Challenges in managing large data; Solutions available for the same; Using Hadoop and Hive to manage and structure data; Applying analytics on large data; Workable approaches for flexible, end-user-driven ad hoc analysis.

Speaker:

Dave Stufflebeam

Technical Account Manager
StorageCraft

Track: Performance & Testing

In this session StorageCraft will present the ShadowProtect product line of automatic disk-based backup, disaster recovery and system migration solutions. ShadowProtect provides fast and reliable disaster recovery and system migration to the same system, dissimilar hardware and to and from virtual environments - P2P, P2V, V2P and V2V. ShadowProtect solutions are an integral part of industry leading cloud solutions as the engine for backup, replication and failover of servers, desktops and laptops. StorageCraft will demonstrate ShadowProtect and show how easy it is to recover, protect and migrate your systems to and from the cloud.

Speakers:

Paul Czarnik

CTO
Compuware

and
James Kortoney


Compuware

Track: Performance & Testing

Today’s cloud based services are complex, immature, not well standardized and not commoditized. Architects are right to pause when considering how they might take advantage of cloud-based computing. Advantages are clear, but options are many and complexity increases. New technical priorities will arise, and control over your environments is far less than it was before. In order to succeed in today’s cloud environment, you must be cognizant of the many parties that become part of your architecture and discern the methods of performance management that will work in your implementation. This session will demonstrate the systems architecture of CloudSleuth.net and further describe the implications that follow in the application of various cloud services to your enterprise.

Speaker:

Philip Gavlan

Technical Account Manager
GoGrid

Track: Architecture, Standards & Compliance

Enterprises have their eyes on the cloud. They understand there are cost and scalability benefits, but they aren’t sure how to begin to utilize the cloud. IT departments have begun some forms of testing, and development teams are spinning up cloud servers on an ‘as needed’ basis, but the enterprise, as a whole, is really unsure exactly how to tackle this daunting challenge of moving to the cloud and how to truly benefit from its use.

In this we will demonstrate an example enterprise network, break off each departmental piece, and migrate these pieces to an infrastructure efficiently utilizing the cloud. Each department will be spoken to separately, in terms that fit their roles.

Cloud Expo attendees will learn:

• Common infrastructure use-cases
• How to differentiate between what should and should not be in the cloud
• How to slowly migrate an enterprise infrastructure slowly
• GoGrid’s hybrid infrastructure, and why it is integral to a complete cloud solution

Speaker:

Eric Pulier

CEO
ServiceMesh

Track: Hot Topics 2

We are amidst the biggest computing shift since the Internet uptake in the 90s: Everything as a Service. The CEO, CFO and CIO now work together to develop a transformation program that encompasses all the major business processes. This includes the role IT plays to distinguish the organization and make it competitive. Moving from Tactical to Strategic IT requires more than baby steps, and in this session Cloud Expo delegates will learn the steps forward-thinking CIOs need to take to transform their organizations, how to turn company culture from a road block to a catalyst, and how to address concerns such as security and governance in the move to Agile IT as a business strategy.

Speaker:

Kenneth Salchow

Manager, Technical Marketing
F5 Networks, Inc.

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

Enabling on-demand IT and the seamless integration of cloud computing into the enterprise starts within the enterprise. In order for large-scale adoption of cloud computing, enterprises must learn to use these resources to their fullest extent while not giving up the security, control and performance that is paramount to delivering enterprise-class, business-critical applications. This requires an intelligent and dynamic architecture that can be as agile and flexible as the cloud itself and begins within the enterprise data center.

Speaker:

James Houghton

Co-Founder & CTO
Adaptivity

Track: Enterprise-Level Cloud Computing & Virtualization

A successful enterprise cloud requires a well executed CMDB. In this session, Jim Houghton will take the audience through the execution blueprint components that an enterprise must implement to create an effective CMDB that enables an enterprise cloud to be operationalized.

Speaker:

Ken Owens

VP of Security & Virtualization Technologies
Savvis

Track: Hot Topics

For a cloud to be considered enterprise, it must provide a high-availability solution that accounts for every aspect of an Enterprise IT Infrastructure environment, from development to production including provisioning and maintenance of servers, network, storage, security and software. The value of the enterprise cloud solution is simple: It enables businesses to adapt to the rapidly changing economic and technological environment with speed, excellence and efficiency while reducing the total cost of ownership.

This session will introduce the Virtual Private Data Center concept, which provides the high-availability infrastructure, management, support, and multiple levels of QoS required to optimize the delivery of mission-critical applications in the enterprise cloud.

Speaker:

Tim Waters


Adaptivity

Track: Architecture, Standards & Compliance

This hands-on session will offer a demonstration of engineering lifecycle management for the cloud. Tim Waters will show the audience how they can implement an engineering lifecycle for the cloud that links service catalog and delivery to runtime change management.

Speaker:

Brian Sledge

SVP of Solution Architecture & Field Engineering
Adaptivity

Track: Real-World Cloud Computing & Virtualization

“A demonstration of the enterprise cloud living blueprint” In this hands-on session, Brian will walk the audience through the creation and linkage of a living blueprint concept and how it helps firms realize a cloud delivery model.

Speaker:

Ignacio M. Llorente

Professor
DSA Research Group at UCM

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

Future enterprise data centers will look like private clouds supporting a flexible and agile execution of virtualized services, and combining local with public cloud-based infrastructure to enable highly scalable hosting environments. The key component in these cloud architectures will be the cloud management system, also called cloud operating system (OS), being responsible for the secure, efficient and scalable management of the cloud resources. Cloud OSes are displacing "traditional" OSes, which will be part of the application stack.

Dr Llorente will discuss the OpenNebula Ecosystem, recently established in order to promote the different tools, extensions and plug-ins that are available to complement OpenNebula from a wide variety of projects, companies and research centers.

Speaker:

Neela Jacques


VMware, Inc.

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

Evolving their virtualized infrastructure into a Private Cloud enables a business to experience many of the benefits of cloud computing without having to migrate workloads outside the firewall. This session will discuss the benefits of migrating towards a Private Cloud infrastructure, as it allows businesses to gain significant agility and increased efficiency from (both CapEx and OpEx) while still maintaining a high level of service level, security and compliance, and availability.

Speaker:

Sushil Kumar

VP of Product Strategy & Business
Oracle

Track: Performance & Testing

Many of the defining characteristics of cloud computing, such as dynamic capacity adjustment, self-service and pay-per-use are enabled by advanced cloud management systems. Cloud management requires high levels of policy-based automation, management across both physical and virtual environments, management of the entire stack from application to disk, and management across the cloud application lifecycle from cradle to grave. Management systems must evolve to enable self-service, resource metering, dynamic capacity adjustment and federated management across multiple external and internal clouds.

Speaker:

Andy Kicklighter

Sr. Technical Marketing Manager
Nimsoft, a CA Technologies Company

Track: Performance & Testing

Monitoring requirements have fundamentally changed as a result of cloud-based services and offerings – Essentially, cloud-based solutions have become an extension of your business critical environment, and to keep business services running smoothly requires a new approach to monitoring. Today, you not only need to monitor your traditional physical data center infrastructure and newer virtualized environments, but also your public cloud-based resources, often an internal private cloud environment as well, and if you are bringing to market a cloud-based service there is a third set of monitoring challenges.

This session will focus on what you need to know about monitoring for each of these three scenarios, and how Nimsoft’s monitoring solution addresses these needs.

Speaker:

Abe Pachikara

U.S. Cloud Computing Adoption Lead
Microsoft

Track: Real-World Cloud Computing & Virtualization

Come join this discussion to hear the approach taken by established enterprises, who have addressed a few very different business problems using cloud computing:

• Marketing: Outback Steakhouse secured a whopping 670k new prospects in 5 weeks using the cloud and Facebook.
• eCommerce: Coca Cola Enterprises migrated a tele-based system to the cloud for spot orders by convenience store chains.
• Government: City of Miami drives down the costs of supporting the needs of its residents via the cloud.
• Mobile apps with cloud backend: Cloud backended mobile apps will be a common approach; hear how eBay is doing so to ensure people can keep bidding when they need to.

Speaker:

Bill Bauman

WW Cloud & Virtualization Solution Architect
Red Hat

Track: Hot Topics

This session is an overview of Red Hat's Cloud Computing strategy. We start by discussing some of the essential characteristics of Clouds. We then discuss a phased approach to implementing a Cloud Strategy, including a closer look at many of the components that make up Red Hat's Cloud Engine and the overall architecture of a Red Hat-based Cloud solution.

Speaker:

Neela Jacques


VMware, Inc.

Track: All Tracks

Companies today are looking to do more with less, while finding new ways to meet growing business demand. Cloud Computing is being touted as the cure-all but means many things to many people. In this Cloud Expo general session by VMware Neela Jacques will be exploring how companies are evolving their virtualized infrastructures to deliver many of the benefits of proprietary public clouds, without many of the downsides — by building focused Private Clouds and leveraging Public Cloud providers.

Speaker:

Mark Hillman

VP, Strategy & Product Line Management
Compuware

Track: All Tracks

Despite the compelling business benefits of cloud computing, companies are becoming increasingly concerned about application performance in the cloud, and the dramatic impact that this can have in terms of lost revenue and lack of user adoption. In this session, Mark Hillman will outline the key issues that need to be addressed in managing the performance of these “borderless” applications, and present a new APM approach that mitigates the performance risks without jeopardizing the business benefits.

Speaker:

Adam Famularo

GM, Cloud Computing
CA Technologies

Track: All Tracks

Whether you’re a service provider looking to roll out new cloud-based services or an enterprise that wants to jump-start a private cloud initiative, you should know about a new approach to cloud computing that can help you realize results in less than 30 days. Attend this session to hear Adam Famularo, Cloud GM at CA Technologies explain how CA 3Tera AppLogic can help you quickly realize some of the cost efficiency and agility benefits that cloud computing promises.

Speaker:

Simon Aspinall


Cisco Systems

Track: All Tracks

A full description of this General Session presentation by Cisco's Sr. Director of SP Data Center and Mobility Solutions will be posted shortly.

Speaker:

Duke Skarda

Chief Technology Officer
SoftLayer

Track: All Tracks

The difference between cloud and dedicated solutions might not be as big as you think. In many ways, hosting providers delivered the cloud before it was even called that. And even as the cloud has taken on more specific definition, its greatest future is not in further differentiation but in greater integration. A cloud service’s value increases exponentially when, instead of a standalone solution, it seamlessly integrates with dedicated servers and systems. That way, its high flexibility and cost-effectiveness can significantly increase total scalability and decrease total cost of operations for the entire environment, for organizations of all sizes and in any category.

Duke Skarda, The Planet’s Vice President of Information Technology and Software Development, will present a vision of on-demand data center services where it’s impossible to say where the cloud starts and ends. He’ll provide unique examples of current hybrid environment applications, as well as an insightful forecast of what features and advantages may soon be innovated, as service providers tether the cloud and all it has to offer.

Speaker:

Mark Hindsbo

VP of D&PE
Microsoft

Track: All Tracks

In this General Session, Mark Hindsbo, VP of Developer and Platform Evangelism at Microsoft, will provide an overview of the Windows Azure Platform. Cloud Expo delegates will learn about the key building blocks such as the only enterprise-grade RDBMS in the cloud, common application scenarios, interop capabilities such as Java & PHP, and remarkable examples of how the Azure platform has been used to date by small and large enterprises.

Speaker:

Boyd A. Davis

Vice President, Intel Architecture Group
Intel

Track: All Tracks

In this General Session, Boyd Davis, Intel VP and GM of Data Center Marketing, will discuss developments in cloud computing, and the significant shifts in usage models and capabilities that are arising.

Speaker:

Pete Malcolm

CEO
Abiquo

Track: All Tracks

Much is talked about the benefits of Cloud Computing in terms of the provision of IT resources; including cost reduction, increased efficiency, flexibility, resilience and so on. But implemented the right way, Cloud Computing also brings significant operational benefits to the application groups that consume those IT resources, particularly in the areas of agility, flexibility and autonomy. In this session, Pete Malcolm, CEO, Abiquo, will introduce the Virtual Enterprise, a next generation concept for consumers of Cloud resources which brings them unparalleled levels of functionality and control – at no risk to the IT infrastructure. Whether you are an enterprise looking to empower your application teams, or a hosting provider looking to provide next generation services to your customers, the Virtual Enterprise is the answer

Speaker:

Jim Curry

Chief Stacker and General Manager
Rackspace

Track: All Tracks

A full description of this General Session will be posted shortly.

Speaker:

Chris Drumgoole

Senior Vice President of Client Services
Terremark Worldwide, Inc.

Track: All Tracks

Chris Drumgoole, Terremark Senior Vice President of Client Services, will present a practical guide to evaluating enterprise clouds and cloud providers. Go beyond the marketing hype, the brands and the buzzwords, and learn how differences in architecture, infrastructure, security and design can have significant impact on your ability to take advantage of the cost-effectiveness and agility of infrastructure-as-a-service without compromise to availability, performance and compliance, and learn how leading enterprises and government agencies are taking advantage of the power and flexibility offered by enterprise cloud computing architecture.

Speaker:

Rex Wang

VP Product Marketing
Oracle

Track: All Tracks

As enterprise adoption of cloud computing accelerates, driven by compelling advantages of higher efficiency and lower costs, rapid deployment and elastic scalability, organizations need a plan for moving from the current state toward cloud models based on shared services, self-service and metered use.

How can organizations get started on the evolution to cloud computing? This session explores how enterprise IT can move toward a cloud computing model, building on a foundation of virtualization, engineered systems and management automation.

Speakers:

David Meyer

EVP, OnDemand, Productivity and Sustainability
SAP

and
Nicholas Cumins

Sr. VP, On Demand Solution Management
SAP

Track: All Tracks

Many companies are already experiencing the benefits of on-demand solutions. Learn about SAP's on-demand strategy and offerings, as well as how you can harness on-demand for competitive advantage. In this General Session by SAP's David Meyer and Nicholas Cumins you will hear SAP's on-demand strategy, obtain an overview of the portfolio offerings, and learn how on-demand can both extend investments.

Speaker:

Catherine Minter

President
Cordys Americas

Track: All Tracks

In this General Session, Cathy Minter will talk about how the Cloud can be leveraged today to enable innovation and creative business models for companies. The session will discuss how traditional Cloud infrastructures can be expanded to leverage business process management and workflow in the cloud to reduce costs and accelerate time to market. Minter will highlight success stories of leading edge businesses who use the Cloud as a new business channel to become more agile and competitive

Speaker:

Tony Bishop

Founder & CEO
Adaptivity

Track: All Tracks

“Through effective infrastructure engineering lifecycle management comes an enterprise cloud” In this general session, Adaptivity's Founder & CEO Tony Bishop is going to outline how enterprise IT organizations need to institute discipline and automated intelligence on an end to end basis across the design, build, run engineering lifecycle that is Cloud Codified™

Speaker:

Tim O'Brien

Senior Director, Platform Strategy Group
Microsoft Corp.

Track: All Tracks

As cloud adoption continues to gain industry momentum, the focus turns increasingly toward practical application of this new model of computing, and how businesses should approach it in the context of their existing portfolio of software. In this Lunchtime Keynote, Microsoft's Tim O'Brien will delve into how Microsoft views the cloud, the unique aspects and requirements of cloud, and strategies for businesses ready to make the move.

Speaker:

Brian Wilson

Director of Cloud Services
Quest

Track: All Tracks

No longer is the private cloud mere fodder for academic debate, it is an actionable, impactful strategy for reducing operating and capital expenses in the data center while increasing overall business agility. Attend this session to hear real-world case studies of how Quest (with recently acquired Surgient) is helping enterprise organizations realize the dramatic benefits of private cloud automation, including 75%+ capacity utilization and deployment in less than 30 days. Additionally, you’ll learn about ideal use cases for initial private cloud implementations and top, enterprise-test strategies for successful deployments.

Speaker:

Ranga Rangachari

Sr. Director, Cloud Strategy
Red Hat

Track: All Tracks

Organizations large and small are already using cloud computing to dramatically increase the flexibility of their IT infrastructure and reduce their costs. Red Hat’s approach lets you evolve to the cloud at your own pace while leveraging the investments that you’ve already made. And this isn’t a closed cloud that forces you to commit to a single vendor’s stack. It’s a cloud built on the open source, open standards, and open community that underlie everything Red Hat does.

Speaker:

Sam Gross

VP of Global IT Outsourcing Solutions
Unisys

Track: All Tracks

As much as information technology has changed in the last 10 years, the next decade promises even more significant change. As cloud technology becomes more prevalent, IT enterprises will be driven to reconsider the status quo around just about everything we know, and ask "what if?" when it comes to transforming their enterprise IT systems. Sam will help you to address the right questions and envision how you can move from where you are today, to where you need to be tomorrow, leveraging cloud's capabilities. What's driving you? What do you want to accomplish? What are the inhibitors? Trends show clear benefits to moving to the cloud, but you also need to manage risk, ensure security, and manage your investment at your own pace. In this session, hear what steps you can take to build the cloud that's right for you - whether it's public, private or a hybrid solution - and move your mission-critical apps to a new generation of enterprise information systems.

Speaker:

Sam Gross

VP of Global IT Outsourcing Solutions
Unisys

Track: All Tracks

As much as information technology has changed in the last 10 years, the next decade promises even more significant change. As cloud technology becomes more prevalent, IT enterprises will be driven to reconsider the status quo around just about everything we know, and ask "what if?" when it comes to transforming their enterprise IT systems. In this General Session, Unisys's Sam Gross will help you to address the right questions and envision how you can move from where you are today, to where you need to be tomorrow, leveraging cloud's capabilities. What's driving you? What do you want to accomplish? What are the inhibitors?

Trends show clear benefits to moving to the cloud, but you also need to manage risk, ensure security, and manage your investment at your own pace. In this session, hear what steps you can take to build the cloud that's right for you - whether it's public, private or a hybrid solution - and move your mission-critical apps to a new generation of enterprise information systems.

Speakers:

Jonathan Bryce

Founder
The Rackspace Cloud

and
Joseph Hofstader

Cloud Computing Architect/Evangelist
Microsoft

Track: Enterprise-Level Cloud Computing & Virtualization

How can cloud platforms from different vendors be used to create hybrid clouds that benefit developers and consumers of these platforms? This session will look at Rackspace’s Cloud Servers for Windows and Microsoft’s Windows Azure and address such topics as:

• the differences between the two platforms
• the developer experience
• scenarios in which companies may wish to employ aspects of both platforms in a hybrid cloud experience.

We’ll begin with an overview of hybrid clouds and then move to a Q&A session moderated by Cloud Expo Chair Jeremy Geelan.

Speaker:

Larry Carvalho - Instructor

Principal
Robust Cloud LLC

Track: Hot Topics 2

If you are an Independent Software Vendor or a Systems Integrator, how can you get water from vapor – how can you money from the cloud? Customer expectations are changing due to the capability of delivering Information Technology as services in methods never possible before. The customer is now king and determines how solutions are crafted. This session will help delegates understand how changing dynamics effect how you develop, market, sell and deliver cloud solutions.

Speaker:

Gregor Petri

Advisor Lean IT & Cloud Computing
CA Technologies

Track: Real-World Cloud Computing & Virtualization

Organizations are exploring a number of potential strategies to move to cloud computing. In this session Gregor Petri will compare these strategies with the findings of a recent survey on the perception of IT managers on cloud computing. The survey shows that while only 11% of IT Directors think of cloud as a short-term fad, a whopping 72% state they still need more convincing. On the user side, enthusiasm seems however to be a lot higher. Is this a potentially dangerous combination? And if so, would it be more dangerous for IT or for the success of cloud computing?

Speaker:

Joe Andrews

Group Manager, Product Marketing
VMware

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

The industry conversation is all about cloud, but the real goal is the elusive transformation of IT into a business-ready service that is available on demand and as needed. IT-as-a-Service (ITaaS) leverages an open cloud computing approach that spans both internal, private clouds and public cloud offerings, giving users simple, self-service access and a feeling of control. This session will provide a high-level overview of VMware's vision for ITaaS and discuss how this model is changing the definition of cloud computing.

Speaker:

Jay Fry

Vice President, Strategy & Business Development
CA Technologies

Track: Real-World Cloud Computing & Virtualization

Cloud computing is making IT uncomfortable, but that just might be a good thing. As business users turn to cloud providers to circumvent IT and get what they want, pressure is mounting for IT to deliver more cost transparency and agility. At the same time, the cloud opens ways for IT to roll out differentiated services more quickly and efficiently. Come learn about the impact of different cloud computing approaches and the changes early adopters are making in IT operations and application development organizations. Hear about 3 critical new roles that could help you get the most from the cloud.

Speaker:

Steve Riley

Technical Leader, Office of the CTO
Riverbed Technology

Track: Architecture, Standards & Compliance

Cloud computing radically alters our thinking about IT. Scarcity evaporates as on-demand resources appear infinite, servers morph into disposable horsepower, and backups lose their fragility. Eliminating the need to own information processing assets helps improve economics by removing requirements of meeting certain guaranteed cash flows to recoup sunk costs. Security and control remain possible because they now derive not from ownership and location but from contracts, standards, and confidentiality and integrity protection. The system administrator role evolves from server caretaker into one that's more aligned with the dynamics of the business and helps the organization add capacity as business needs dictate.

Join Steve Riley, technical evangelist from Amazon Web Services, as we explore together how to think cloud and maximize the outcome of your investment in public cloud services. This session combines seven cloud architecture design lessons using Amazon Web Services along with a demonstration of managing various AWS components.

Speaker:

Allen Allison

Chief Security Officer
NaviSite

Track: Hot Topics 2

As you embark on your journey toward moving your IT infrastructure to the cloud, there are pitfalls you must avoid to ensure a successful hosted solution. These pitfalls may be disguised as one-sided contracts, technology restrictions, personnel capacity, geography, regulatory compliance, or a resistance of your organization to adopt cloud solutions. In this session, we will explore the pitfalls you must avoid and provide common solutions or other criteria to look for in a cloud hosting provider.

Speaker:

Bhargav Shah

Director
KPMG

Track: Enterprise-Level Cloud Computing & Virtualization

There are many considerations when deciding how your organization will leverage cloud computing. There are many service and deployment models (Private vs. Public cloud, IaaS/PaaS/SaaS). There is no one size fits all. How do you decide which cloud model is right for your organization? in this session, Bhargav Shah - a Director at KPMG in its IT Advisory practice and leader of KPMG's cloud solution development - will share knowledge and insights gleaned from helping many clients leverage cloud computing in their overall IT strategy.

Speaker:

Peter Chang

Founder & CEO
Oxygen Cloud

Track: Cloud Security, Storage & Management

Setting up a private storage cloud can be simple and painless. In this session, learn how to easily create your own massively scalable, high performance, private storage cloud. The session will also discuss deploying private cloud storage to end users, enabling applications, mobile applications, cloud security, and ways to combine private with public storage clouds to achieve your goals.

Speaker:

David Linthicum

Founder & CTO
Blue Mountain Labs

Track: Enterprise-Level Cloud Computing & Virtualization

Hybrid clouds provide us with the ability to leverage the best of public and private clouds to meet highly scalable business requirements. Indeed, most of the core business processing occurs locally, on private clouds, and the use of the hybrid cloud architectures allows you to transparently leverage public clouds which can take on any excess load, or "cloud bursting." However, the approaches, architectures, and technologies for getting hybrid clouds right are tricky. Many things must be taken into consideration, such as interface compatibility, use of standards, and an architecture that spans two very different platforms. This session will take the mystery out of the design, building, and use of hybrid clouds, including the core concepts, requirements, enabling technologies, standards, and a step-by-step process for building and leveraging hybrid clouds that works the first time.

Speaker:

Scott Swartz


MetraTech

Track: Enterprise-Level Cloud Computing & Virtualization

Global business models are rapidly changing from simple revenue streams to more complex billing arrangements. Today, as companies have a heightened demand for advanced billing capabilities that can enable the monetization of their complex business models, the imperative for dynamic billing has been set for the Cloud as businesses continue to embrace it and SaaS.

This session will demonstrate how to take advantage of "Dynamic Business Modeling" in order to monetize SaaS without compromise. Attendees will learn that consumption-based billing brings value in the ability to pay only for the resources used, ultimately helping them keep their costs down and increase business agility.

Speaker:

Thorsten von Eicken

Co-Founder & CTO
RightScale

Track: Enterprise-Level Cloud Computing & Virtualization

RightScale CTO and cloud computing expert Thorsten von Eicken will provide a detailed approach for how to efficiently design and deploy a private cloud. He will discuss the distinctions between private, hybrid and public clouds, and what applications are best suited for each. A popular speaker at every Cloud Expo, von Eicken will highlight his talk with tips and tricks gleaned from his experience working on some of the world's largest private clouds.

Speaker:

Rob Commins

Director of Product Marketing
3PAR, an HP company

Track: Cloud Security, Storage & Management

The battle for the industry-leading cloud storage vendor is over and the winner is: YOU! 3PAR Utility Storage is purpose built for your cloud. Whether you are an enterprise looking to build your own internal cloud, or a Managed Service Provider, 3PAR has the solutions to improve your data center’s efficiency, reduce cost, and enable multi-tenancy in a secure and reliable environment. Join Rob Commins, Director of Product Marketing to learn why 3PAR, an HP company is the storage vendor of choice for 7 of the top 10 Managed Hosting Providers.

Speaker:

Eric Moore

Chief Architect
HP Software

Track: Hot Topics

In this presentation hP'S Eric mOORE will discuss the key technologies in HP Software’s Cloud Service Automation suite. This set of tools has been used by companies like Verizon Business, large banks, and federal agencies in the US and abroad like DISA, among with many others to build private and public clouds.

The demo will focus principally on Operations Orchestration and Server Automation, both former Opsware products. We will also discuss how these products, along with Storage Essentials and Network Automation, form the core of HP’s strategy for enabling cloud providers with complex or heterogeneous environments. Finally we will very quickly touch on the other tools in the HP suite commonly used to expand cloud models. Note that the solution being demonstrated is entirely hardware and hypervisor software agnostic, and in addition has hooks into many enterprise software vendors solutions.

Speaker:

Michael Crandell

CEO & Co-Founder
RightScale

Track: Real-World Cloud Computing & Virtualization

Mix together an organization's existing infrastructure with that of a cloud service provider and you have what's known as a hybrid cloud. But while hybrid clouds solve numerous problems -- namely by mitigating risk, capital expenditure and uncertainty - are we diluting the real underlying value that each approach offers on its own?

Speaker:

Mårten Mickos

CEO
Eucalyptus Systems

Track: Enterprise-Level Cloud Computing & Virtualization

Hybrid clouds – a mix of private and public compute resources used together to meet distinct IT needs, is commonly believed to be the cloud computing model that best suits the majority of organizations. Public clouds offer the lure of virtually unlimited compute power, while private clouds utilize secure, on-site resources that maximize a company’s investment in infrastructure. A hybrid environment promises to provide the best of both worlds and the flexibility needed for today’s dynamic data requirements.

But what is the reality today? Are hybrid clouds providing unprecedented flexibility, agility and cost savings for a large number of businesses? And what is even possible today - is the right technology in place to create an effective and efficient hybrid cloud? Eucalyptus Systems CEO Mårten Mickos will discuss the shared vision of hybrid clouds and provide a reality check that addresses what is happening today, when hybrid clouds will play a significant role in IT strategies, and what needs to happen for the vision to be realized.

Speaker:

Patrick Harding

CTO
Ping Identity

Track: Hot Topics

Enterprises are asking their architects to create and enact plans for the future, in a time when protocols are proliferating, services are moving to the cloud, and perimeter security has been left behind. It is a time of change - can the chaos be overcome?

Speaker:

John Monson

VP of Marketing
Mellanox Technologies

Track: Performance & Testing

Service Level Agreements (SLAs) offered and guaranteed by cloud service providers is one of the top criteria for cloud computing adoption by enterprises. Availability of needed resources (elasticity) and performance delivered by those resources is key for enabling higher and enterprise-grade SLAs. I/O performance plays a key role in delivering application level elasticity and performance. This session looks at elasticity and performance and economic constraints faced today and proposes high performance I/O solutions for solving those constraints and improving ROI significantly for cloud service providers.

Speakers:

Anil Somani

Sr. Manager, IBM Cloud Labs
IBM

and
Jose Vargas

Sr. Manager, IBM Cloud Labs
IBM

Track: Real-World Cloud Computing & Virtualization

As the adoption of cloud computing continues to grow, many companies are looking at how they can create services more quickly and efficiently. In this session, attendees will hear about how IBM is helping leading edge clients adopt cloud computing to transform the way they deliver services. They will get a view into clients in different industries as well as see cutting edge demonstrations.

Speaker:

Gunther Schmalzhaf

PM for Virtualization, Adaptive Computing & Cloud Technology
SAP

Track: Enterprise-Level Cloud Computing & Virtualization

Customers using SAP applications are looking towards virtualization and cloud technologies as well as application management tools to help increase business agility and reduce costs in the datacenter. To help customers address this challenge, SAP is currently developing enabling technology as well as management tools and value added services to help customers deploy and manage existing SAP applications in a virtualized and cloud infrastructures.

This session gives an overview about use cases and real customer implementations how SAP applications are used on heterogeneous IT-infrastructure environments and how they integrate into a management solution.

Speaker:

Charles T. Watt

Founder & CTO
Racemi

Track: Hot Topics

Enterprises, MSPs, Hosting Companies and Cloud providers all need to figure out how to on-board existing server images and applications into the cloud, and today’s solutions are not delivering what the major use cases will require. The future of cloud use must enable private data centers to rapidly migrate servers and applications into the public clouds. It must be able to scale to any size, be fully automated and provide bi-directional migration. This presentation will cover the existing models for migrating into and out of clouds and discuss future ones that the market will be delivering.

Speaker:

Prabhakar Gopalan

Senior Principal Product Marketing Manager
CA Technologies

Track: Day 1: SOA in the Cloud | Days 2-4: Cloud Solutions

In the world of instant gratification, customers want IT now and they are going to public clouds to get it. The issue facing most enterprise IT shops is how to build out their own cloud infrastructure? Key questions include:

• Do I use old infrastructure or buy new infrastructure for my cloud?
• Do I design it for the lab or for production use? for IaaS or PaaS or both?
• Is it virtual machines only or a combination of virtual and physical?
• Does it incorporate public cloud resources or is it just a private cloud

The wrong answer to any of these questions will dramatically increase costs and time of deploying a cloud infrastructure. Come learn how CA Technologies has developed cloud solutions that can address these issues so you can quickly and cost effectively deploy a cloud.

Speaker:

Treb Ryan

Co-Founder & CEO
OpSource

Track: Hot Topics 2

Cloud computing and SaaS offer a path to acquire customers more easily than selling packaged solutions. The cloud has ushered in the ability for enterprises, small businesses, start-ups and ISVs to address different target market segments and channels much more cost effectively. In this session, you'll learn about what it takes to use the cloud to develop a frictionless customer acquisition strategy from marketing, development, sign-up, fulfillment, user experience and support. You'll also learn about what really matters when it comes to cloud architecture and economics.

Listen to real world examples of how companies are able to address broader supply chains, new customers and new use cases. Attendees will leave with a firm grasp of the challenges and best practices for operating applications in the cloud that are mission-critical and revenue generating.

Speaker:

Shawn Reynolds

Director
SAP

Track: All Tracks

Find out in this Lunchtime Keynote from SAP about what small, high-growth companies are experiencing as they make their move to on demand applications how they are dealing with concerns around security, integration, business disruption. Find out what benefits they are actually seeing, versus what they expected and what advice they are giving software companies to help them achieve long-term growth and profitability.

Speaker:

Jay Hallberg

Co-Founder & VP
Spiceworks

Track: Cloud Security, Storage & Management

IT professionals at the world’s 5 million small businesses control the adoption of cloud services for nearly 200 million employees. They’re also tasked with managing increasingly hybrid cloud computing/on-premise technology environments. In this session, hear from Spiceworks how more than 1 million IT pros are using free IT management software and the world’s largest online small business tech community to collaborate and better manage cloud services. In addition, cloud services vendors will learn new ways to reach and distribute their applications to the elusive small business tech buyer.

Speaker:

Richard Stone

Sr. Solutions Manager, Cloud Computing & Mobile
Compuware

Track: Performance & Testing

From an end-user perspective, poor performance or non-availability of a cloud-based application looks exactly the same, irrespective of where the problem actually is in the service delivery chain – the data center, the network, the cloud service provider, or even the end user’s own device. In this session, we’ll look at the main reasons for poor application performance – some of them quite surprising - and discuss how IT can get the necessary end-to-end visibility of the entire service delivery chain to anticipate, isolate and fix problems quickly.

Speaker:

Marc Jones

Director of Product Innovation
SoftLayer

Track: Enterprise-Level Cloud Computing & Virtualization

Few technologies have been more monumental or created more confusion than the cloud. Be it public, private or a hybrid, cloud computing continues to drive debate among IT teams, from CIOs, to managers and sys admins, who do the actual implementations. Even as second-generation products evolve, the confusion remains. Which choices are the best? Are they secure enough to fit specific company requirements? How powerful – and available – do they need to be? Does scalability matter? Should cloud solutions replace all IT resources? Which options are best for specific businesses? What will you pay for your cloud? How do companies measure success? And when do you make the jump? In reality, would a dedicated server work best?

Speaker:

Ihab Bishara

Director of Cloud Computing Products & Marketing
Tilera

Track: Performance & Testing

Cloud is becoming a dominant consumer of servers, but current computing technology are not satisfying cloud’s dire need for higher performance per watt, performance per square foot, and performance per $. To satisfy the cloud requirements there needs to be a fundamental change in processors, without a fundamental change in software. Welcome many core. With a standard Linux environment and performance higher than today’s servers at a fraction of the space and a fraction of the power, Tilera-based servers provide the right answer for cloud datacenters. In this session we will provide an overview of a server based on Tilera processors and how customers are using it to run multiple standard web applications.

Speaker:

Dave Cutler

Practice Director
Slalom Consulting

Track: Real-World Cloud Computing & Virtualization

In this session attendees will hear about innovations with the Business Productivity Online Suite and CRM Online through examples of customer scenarios.

Join this session to learn how to bring the integrated Microsoft infrastructure stack story and optimize for collaboration and business intelligence. Cloud Expo attendees will learn how to simplify their IT and how Microsoft infrastructure technologies can be leveraged in the Cloud to help your company grow revenue today and chart a course for the future with your customers. This session will provide real examples of integration with CRM Online, Exchange Online and SharePoint Online and the value this cloud infrastructure has delivered to customers.

Speaker:

Jeff Medford

Technical Product Manager
Microsoft

Track: Hot Topics

In this session, Cloud Expo attendees will hear about the innovations in Office 2010, SharePoint 2010, Exchange 2010, Visio 2010, Project 2010, Office Communications Server “14” and Microsoft Online Services, as well as the compelling partner opportunities Microsoft is creating to grow your business in the new world of cloud computing.

The future of IT services is in the cloud. Attend this session and discover how with the 2010 set of products assist organizations to save, innovate, and grow as they benefit from working across the PC, phone, and browser.

Speaker:

Arturo Pereyra

Business Development Director
Oracle

Track: Hot Topics 2

As the adoption of cloud services grows and service offerings mature, business models must also evolve in order to fully capture revenue streams. However, most Cloud service providers today do not possess the required business support systems that enable them to easily create sophisticated bundles, dynamic pricing options and promotions to better monetize their services.

Savvy Cloud service providers have begun to optimize revenues by launching business models and pricing structures that map more directly to the value their services deliver. In this session, Oracle's Arturo Pereyra will discuss a customer case study that covers innovative strategies for monetizing cloud services, resulting in increase revenue potential and higher customer satisfaction.

Speaker:

Ranjith Ramakrishnan

Co-Founder & CTO
Cumulux

Track: Performance & Testing